Food Service – Sales Director

THL Gourmet Foods Inc. is one of the leading importers and distributors of Asian food products from the Pacific Rim and other regions of the world.For the past 40 years, our grocery wholesale business has successfully distributed Asian food products. Our mission is to lead and inspire the Asian food wholesale business in Canada through connecting Canadian retailers and restaurants to authentic and savory Asian food brands. We recognize Canada’s diversity and we are dedicated to sourcing products from the Pacific Rim and other regions of the world to deliver diverse tastes that Canadians love.

Position Summary:
We are seeking an accomplished and results-driven Food Service – Sales Director to lead our national food service strategy. Reporting to the Senior National Director – Sales, the ideal candidate brings a strong background in B2B food product sales to the restaurant channel, with experiencing supporting clients in the Asian food service market segment, including Japanese and Korean cuisine restaurants and related distributors. You will play a pivotal role in shaping sales strategy, building and mentoring high-performing teams, and cultivating long-term partnerships with key clients and distributors.

Key Responsibilities:
1.Strategic Leadership
-Define and execute the national sales strategy for the food service sector, including restaurants, distributors, hotels, and institutional accounts.
-Identify and capitalize on growth opportunities to expand market share and increase revenue.
-Establish annual sales targets, budgets, and KPIs aligned with company objectives.

2.Development & Account Management
-Build and strengthen relationships with key distributors, chains, and institutional clients.
-Lead pricing negotiations, contract agreements, and promotional programs with major accounts.
-Monitor market trends, competitor activities, and customer needs to adapt strategies proactively.
-Drive engagement and partnership opportunities within restaurant channels, particularly Asian cuisine operators.

3.Team Leadership
-Recruit, coach, and mentor regional sales managers and representatives to achieve peak performance.
-Foster a high-performance, customer-focused sales culture.
-Implement effective performance management, development, and incentive programs.

4.Financial & Reporting
-Monitor and report on sales performance against targets, providing insights to executive leadership.
-Manage trade spend, pricing strategies, and profitability analysis.
-Deliver accurate forecasts and contribute to long-term business planning.

Qualifications & Experience:
-Bachelor’s degree in Business, Sales/Marketing, or a related field.
-10+ years of progressive sales experience, including 5+ years in a senior leadership role within food service.
-Proven track record of driving revenue growth, expanding market share, and leading national or multi-regional sales teams.
-Deep knowledge of the food service sector — particularly Japanese and Korean cuisine markets — with strong distributor and institutional client expertise.
-Advanced negotiation and contract management skills with major accounts.
-Strong P&L management experience with the ability to analyze performance and optimize profitability.
-Excellent communication, presentation, and stakeholder engagement skills, with the ability to influence at the executive level.
-Proficiency with CRM platforms, sales analytics tools, and Microsoft Office Suite.

Assets/ Nice-to-Haves:
-Insight into menu development, culinary trends, and food service operations to support customer engagement and innovation.
-Multilingual skills to strengthen relationships and enhance market reach across diverse client bases.

Compensation & Benefits:
-Expected Gross Monthly Wage: $6,000 to $9,000
-Disclosure Statements: Pay for this position includes bonus will be based on individual performance. Please ask the recruiter for details regarding base pay and bonus
-Comprehensive group benefits package (medical, dental, life insurance).
-Paid vacation and provincial statutory holidays.
-Car allowance to support local travel.
-Long Service Award and Super Sales Award (based on tenure or performance).
-Employee Family Assistance Program (EFAP).
-Deferred Profit-Sharing Plan (DPSP).

8138 North Fraser Way ,Burnaby BC Canada V5J 0E7
Vancouver Area, BC

On-site (出勤)

Apply Now:
If you meet the requirements above, please send us your resume by E-mail with the position you are applying for as the “Subject” to hr@thlfoods.com. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
The HR team can be reached through text message, whatsapp or WeChat at 236-334-7369 for any inquiries. Please note that telephone calls will not be received through this number.
THL Gourmet Foods Inc. is committed to meeting the accessibility needs of persons with disabilities, if you need accommodation in relation to the materials or process to be used in the selection, please contact our Human Resources Department via email at hr@thlfoods.com.
Please also indicate where you learned about this employment opportunity.

At THL Gourmet Foods Inc., we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

hr@thlfoods.com

This opening position is also applied to ON division.
Company address: 420 Nugget Ave, Scarborough, ON, M1S 4A4
Contact number:1-416-298-6632